One Job Underbid Is One Too Many

This Is the Conversation That Changes Everything

You’ve been trying to price smarter — but if you’re honest, you’re still crossing your fingers every time you send a quote.

You jot down materials. Estimate your time. Add a little markup and hope it’s enough.

But that quiet doubt creeps in:

  • “Am I charging enough?”

  • “What did I miss?”

  • “Why does this still feel like a guess?”

It’s not just costing you profit — it’s costing you peace of mind.

This session is where you stop guessing.

We’ll sit down with your actual numbers and walk you through a pricing strategy that finally makes sense — clear, custom, and built for your business.

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I’ve Been There — And I Don’t Want You to Stay There

Back when I was starting out, pricing was always the hardest part.

I didn’t have a system. I had a guess.I’d ask around, copy what someone else charged, or throw out a number that just sounded right.

Sometimes it worked.But more often, it didn’t.

There were jobs where I showed up, did great work, and still ended up in the red — covering costs out of my own pocket, wondering what I’d done wrong.

What I needed wasn’t just a spreadsheet.I needed someone to walk through it with me.To help me see what I was missing.To give me real eyes on the numbers.

That’s what this session is for.

You don’t have to figure it out alone. We’ll look at the numbers together, fix what’s not working, and build you a pricing strategy that actually works — now and long term.

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The Session That Gets You Clear — and the Tool That Keeps You There

Introducing the Pro Craftsman Pricing Strategy Sesion

This isn’t theory. It’s real strategy — based on how your business actually runs.

In this 1:1 session, we’ll walk through your numbers together:

Your monthly expenses and how they affect pricing

Your real overhead — and what you might be missing

Your minimum hourly rate (not just what “sounds fair")

Billable vs non-billable time

Job costs, materials, and markup

Profit margins that actually work

What to charge — with confidence

You’ll also get:

→ Our $47 Pricing Calculator (included free)

→ A step-by-step PDF guide

→ A quick-start video walkthrough

No apps. No subscriptions. Just clarity, strategy, and a pricing system you’ll actually use.

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This Works Because I’ve Lived It

This session isn’t built on theory. It’s built on years of real-world experience — quoting jobs, losing money, figuring it out the hard way, and finally creating a system that actually works.

I’ve priced the wrong way. I’ve guessed. I’ve underbid. And I’ve paid the price for it.

That’s why this session exists — to give you the clarity I wish I had from the start.

No fluff. No formulas made by people who’ve never swung a hammer.

Just a straight-up strategy that’s been battle-tested in the field — and built to help you price right, profit well, and feel damn good sending that next estimate.

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Here’s What You Get

1:1 Pricing Strategy Session

One-on-One Pricing Strategy Session

This is not a generic coaching call or a vague Q&A. It’s a focused strategy session where we roll up our sleeves and work through your actual pricing challenges — together.

We’ll cover:

  • Your hourly rate and how to calculate it with confidence

  • Real job costs (labor, overhead, materials, taxes, tools, subs)

  • Markup vs. margin — and how to stop undercharging

  • Common pricing blind spots and how to fix them

  • How to quote jobs faster, smarter, and more profitably

You bring your questions, concerns, or a recent job you want to price — we’ll walk through it live and build your strategy in real time.

Our Proven Pricing Calculator

A simple PDF walkthrough that makes the calculator easy to understand — even if you’ve never built a spreadsheet in your life.

  • Step-by-step breakdown of each section and what to enter

  • Clear explanations of how your numbers connect and what they mean

  • No jargon, no fluff — just what you need to get it working fast

This guide takes out the guesswork so you can use the tool right away, with confidence.

Included Free ($47 value)

Quickstart Training Materials

To make sure you can use the tool confidently after our session, we’ll also include:

  • Step-by-step How-To Guide — no jargon, no fluff

  • Short Video Walkthrough — see exactly how it works in action

You won’t just leave the call with answers — you’ll leave with a system.

One-on-One. One Strategy. Built for the Real World. This isnt theory. It's a working session built for home pros who want clarity, not fluff. You bring your numbers, we bring the strategy. Together we will dial in what to charge and why, so you can quote with confidence and get paid right.

  • Private session on Zoom

  • Includes our fully-loaded Pricing Calculator — Excel, Google Sheets, and printable PDF

  • Step-by-step guidance to price smarter, clearer, and stronger

  • Strategy tailored to your business — not generic advice

Only $97.

One Session That Pays You Back for Years.

Use it on every job from here on out — with a real strategy you actually understand.

  • No more guessing

  • No more undercharging

  • No more losing money on jobs that should have paid you right

  • Start pricing with clarity — and confidence.

Guessing ends today.

Ready to Price With Confidence?

Don’t let another underbid drain your profit. Don’t lose sleep second-guessing your numbers. Don’t keep spinning your wheels with pricing that doesn’t pay you right.

You can know exactly what to charge.You can feel solid every time you send out a quote.You can build a business that supports your life — not just your labor.

But only if you stop guessing and get the strategy that sticks.

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Book Your Pricing Strategy Session

$97 — Private 1:1, Real Answers, and a Tool You’ll Use Forever

No guesswork. No fluff. Just hands-on help, your real numbers, and a proven pricing system — built for working pros like you.

Includes our $47 Pricing Calculator — free.

Not Ready to Book Yet? Don’t Leave Empty-Handed.

Most home pros lose thousands every year from just a few avoidable pricing mistakes. This free guide breaks them down — and shows you how to fix them now, before they cost you again.

Get the Free Guide: 7 Pricing Mistakes Costing You Money

Enter your name and email to get it instantly.

No fluff. Just the real talk we wish someone gave us from day one.

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